Case Study: Dr. Raja’s Ayurvedics
Karveni Arkam
with one ai video we Achieved 3.2 million views and 12.8k followers organically within two weeks for Karveni Arkam.
Before
Low Engagement
After Strategy
High Conversion
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Visual Identity: High-res branded profile.
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Brand Positioning: Clear selling points in bio.
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Strategic CTAs: Direct retail links to boost sales.
Targeting the Right Audience
We focused entirely on people aged 25 to 45. Every piece of content was meticulously crafted to resonate with this demographic's specific hair care concerns.
Consistent Visuals
Earthy greens and browns reinforcing the herbal Ayurvedic identity.
Human Storytelling
Real-life models and scenarios to communicate product purpose.
Balanced Composition
Clean layouts with the product as the focal point.
Smart Typography
Mixing Malayalam and English to guide local attention effectively.
Visuals That Build Trust
Reaching the right target audience is just the first step; converting them requires trust. To position Karveni Arkam as a premium, non-sticky Ayurvedic water-based hair spray and clearly differentiate it from traditional, heavy hair oils . we completely revamped the brand’s visual identity.
we upgraded their social media presence into a cohesive, professional grid. By blending high-quality product aesthetics, clean typography, and engaging thumbnails, we established instant brand credibility and built a modern visual experience that deeply resonates with consumers
Driving Sales with
3D AI Video
With the brand profile fully optimized, our focus shifted to driving sales. To stand out, we leveraged the emerging trend of 3D AI video for a scroll-stopping campaign. We conceptualized 3D “Hair Monsters” representing common issues like hair fall, itching, and split ends. In the ad, the Karveni Arkam bottle swoops in as the hero, instantly destroying the monsters. This engaging visual storytelling effectively communicated the product’s benefits and drove high conversions
Smart Automation: Anyone who commented ‘hair’ on this reel automatically received a DM with the purchase link, creating a seamless sales funnel
Final Campaign Results
The campaign’s impact was immediate, generating an incredible 15,246 comments from users asking for the product link
